Samsonite

A sound identity for Samsonite: what should that sound like? We’d love to find out.

Sonhouse will bring its creativity, methodology and expertise to level up the brand equity of Samsonite.

So here is a wide rundown of some of our work and how sound can amplify your brand.

Wonder what Samsonite sounds like?

Brussels Airport has a long history and a strong brand identity. The brand is all about passionately powering connections with a warm Belgian spirit. So, what does Brussels Airport sound like?

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A brand for a variety of designer jeans, shorts, shirts and more. Experience why Lee has been a popular brand since 1889. Soundtrack by Jean Waterlot.

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SPA sounds authentic and pure without being sad, boring or old-fashioned: a human feel needs to be added.

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Everything Coolblue entails (‘Everything For A Smile’) was captured in 5 notes. A sound strategy and a merry tune both Coolblue and its clients can easily remember and whistle on-the-go. A true sound signature.

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“Always Close” is the fundament of Proximus, the brand promess. Key words and values are: innovative, trustworthy, human and enthousiastic. All to be translated into their sound ID.

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Sounds like a good ID?

steven@sonhouse.com – Head of Sonic Branding

cedric@sonhouse.com – Co-Founder