The campaign for Philips – Versuni doesn’t focus on all the technical stuff of robot vacuum cleaners. It focuses on the only benefit that really matters: giving you more time to enjoy whatever you want. Yes, even if that means dressing up cats in tiny hats.
To translate this message, Sonhouse composed a soundtrack to make this fashion cat even more extra – Miauw!
Sonhouse supported the creative team at Boomerang Amsterdam with 3 different versions of the Philips campaign, going from a more dramatic Waltz intro to a playful fashion cat version.