Philips

Philips is a global leader in innovation, dedicated to improving lives through smart, sustainable solutions. With its cutting-edge vacuum robots, Philips combines advanced technology and intuitive design to make home cleaning effortless. 

You enjoy the moments, we’ll handle the mess.

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The campaign for Philips – Versuni doesn’t focus on all the technical stuff of robot vacuum cleaners. It focuses on the only benefit that really matters: giving you more time to enjoy whatever you want. Yes, even if that means dressing up cats in tiny hats.

To translate this message, Sonhouse composed a soundtrack to make this fashion cat even more extra – Miauw!

Sonhouse supported the creative team at Boomerang Amsterdam with 3 different versions of the Philips campaign, going from a more dramatic Waltz intro to a playful fashion cat version.

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Client : Boomerang Amsterdam
Art Director : Glenn van den Herrewegen
Copywriter : Lukas Vos
Director : Guy de la Palme