Wonder what iconic luxury sounds like?
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
In a fast-paced world, Mercedes-Benz aims to cultivate a desire for iconic luxury, a crucial mission that sets them apart and creates future demand. The brand is on a path of shaping culture while honouring the past, with a visionary eye on the future of technology. Icons in luxury are out-standing, innovative, timeless and inspiring.
The sound logo is the sound logo that represents the melodic heart, distilled from the full score. Short, particular, recognisable, completely ‘you’.
Many touchpoints will benefit from this sonic branding process: radio, TV, online video, in-store announcements, case movies and so on.
Mercedes TV Campaigns Over the Years
Let’s talk. How a premium automotive brand, with voice controlled state-of-the-art technology, can also be moving in a very emotional way. A series of commercials that were only slightly commercial, but made people talk.
The Hey Merecedes radio campaign was developed together with Publicis.
The TV and Poetry in Motion campaign was developed together with VVL BBDO.
