As a leading company in affordable healthcare, Passion and Care are EG’s brand essence. Wonder what that sounds like?
EG is the leader in generic medication and being a trusted partner, EG cares for people’s health. They carry out this mission with values like integrity, entrepreneurship, agility. As an employer, cultural elements like passion, motivation and energy play a big role. These are elements we translated into a sound strategy.
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, memorable and ownable way.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and completely EG.
A musical brand strategy is alive and is never finished. The EG sound identity quickly expanded with dance versions, product remixes, speaker intros and much more
This case was developed together with the CEO and marketing team of EG.
