Being the young ‘Robin Hood’ of banking, what should Cake sound like?
“Cake is a young brand. We found it important to have a sound identity right from the start, in addition to our logo and Cake’s corporate identity. Sonhouse guided us in that quest perfectly. After a great workshop, they were able to capture our rebellious, independent and surprising character in a sound identity. A number of existing videos were then immediately provided with the right sound, which really lifted them to a higher level”.
– Sophie Docx, Head of Marketing @ Cake
The score is the starting point of creating a sound identity. This soundtrack is the alpha and omega of your sound: it contains all the necessary elements for further derivatives. Our mission with it? To make a brand sing in a relevant, distinctive, catchy and ownable way.
Keeping it simple, lively, cheeky and playful, we stayed away from usual banking moods which are predominantly prestigious, corporate and technological. Cake is fun, loud and slightly cocky.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable, completely Cake, including several different shouts/screams so they can use it any way they like.
Showcasing the versatility of sonic branding, we made the Score fit their GDPR video montage and mood.
This case was developed together with Cake & 87 Seconds.
Branding by LDV United.
