Bike Republic

Let’s (re)discover the pleasure of bike riding and find out what Bike Republic sounds like.

Bike Republic brings back the fun in biking by being a loyal ‘compagnon de route’ and empathic expert for its customers.

Score: the sonic DNA

The Score is the backbone of a sound identity. This soundtrack contains all the nuts and bolts for roll-out and later offshoots. The Score is the musical framework to make a brand sing in a relevant and ownable way.

Logo: the musical essence

The Sound Logo represents the melodic heart, distilled from the Score. Short, particular, recognisable and completely on-brand.


Roll-out to radio

This sonic branding was developed in collaboration with At-thetable agency.