the Score
The score is the backbone of a sound identity. It contains all the elements and layers for further derivatives to make a brand sing in a relevant, memorable and ownable way.
A cheerleader for a plant-based revolution, wonder what Alpro sounds like?
‘Alpro is a proud cheerleader and a clever pioneer for a plant-based movement. They ‘raise a smile’ and ‘create a stir’ while embracing the small and sometimes imperfect steps along the path of progress. Alpro is that friend that pushes you to discover something new; getting out of the status quo, together.’ — Steven Barbé (Sonhouse)
The score is the backbone of a sound identity. It contains all the elements and layers for further derivatives to make a brand sing in a relevant, memorable and ownable way.
The sound logo represents the melodic heart, distilled from the full Score. Short, particular, recognisable and signature Alpro.
Client: Alpro
Copy Spotify ads: VML Y&R
