Sonic Branding is a global sound strategy for a brand; a unique musical personality to empower your brand and communication.
Wonder what Lexus sounds like? Let’s find out.
Here are some music & sonic branding cases that show our range and creativity.
Sonhouse teamed up with Soulwax to create the award-winning official Pro League Anthem. Discover our concept in the video and enjoy listening to the two original versions we made: stadium & broadcast. Scroll down to listen to the reworks we made as well.
Ablo is the app that let’s you ‘Make Friends Worldwide’ and the main campaign tagline promises: ‘ABLO Takes You Places’. Both claims are essential for their sonic branding. Wonder what Ablo sounds like?
Brussels Airport has a long history and a strong brand identity. The brand is all about passionately powering connections with a warm Belgian spirit. So, what does Brussels Airport sound like?
Materialise brings 3D printing experience into software solutions which form the backbone of the 3D printing industry. They have their brand identity and so the question is: what does Materialise sound like?
Process = about 6 weeks
week 1 — homework: brand analysis & study of industry & competition
week 2 — physical workshop (2 hours) & translation of musical conclusions into a Lexus ‘Sound ID’
week 2/3/4 — music production of 3 concepts (score/soundtrack & sound logo’s)
week 5 — soundcheck: physical presentation of 3 concepts
week 6 — master & delivery of score & logo + roll-out & implementation
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Phile Bokken
Co-found & Sound Director
phile@sonhouse.com
Steven Barbé
Head of Sonic Branding
steven@sonhouse.com